Mobility Pride: Empowering Lives with Innovative Freedom

Pride Mobility Products Australia, often simply known as “Pride,” has built a reputation as a leading provider of advanced mobility solutions across Australia and New Zealand. From humble beginnings in Melbourne in 1999, Pride has grown into a national force with more than 250 outlets in Australia alone, plus distributors in New Zealand.

At its core, Pride’s mission is to enable individuals with mobility challenges to “Live One’s Best” — to move more freely, engage more fully, and maintain dignity and independence in everyday life. The company champions innovation, operational excellence, and friendly service, striving to set new benchmarks in the mobility industry.

Product Range & Innovation
Pride’s lineup is broad and thoughtfully engineered to cover a wide range of mobility needs. Their offerings include:

• Mobility scooters — from compact travel scooters to full-size outdoor models, designed for ease of use, disassembly, and rugged performance.
• Power chairs / electric wheelchairs — models such as the Jazzy series, including versions with advanced suspension and lift capabilities, provide indoor maneuverability and outdoor strength.
• Power lift recliners — chairs that combine comfort with functionality, helping users sit, recline, or stand more easily.
• Complex rehab and seating systems under the Quantum Rehab® and Stealth Products® brands, including power bases with iLevel® elevation technology.

One of Pride’s notable innovations is the Go Go Carbon travel scooter, made with a carbon fibre frame so it remains ultra-light and portable (approximately 16 kg without battery), yet strong and durable. Their scooters often fold or disassemble easily, which greatly aids transport and storage.

History & Growth
Pride’s growth has been strategic and consistent. After establishing their presence in Victoria, the company expanded to Sydney (2004), Queensland (2007), and further westward. In 2004 they launched an Australian distribution center, and by 2015 they relocated their headquarters to Hallam, Victoria. Over time, they acquired complementary brands like Stealth to deepen their offerings in complex rehab and positioning systems.

Registration & Compliance
Importantly, many of Pride’s mobility scooters are registered as assistive medical devices under Australia’s Therapeutic Goods Administration (TGA). This ensures regulatory oversight, safety standards, and compliance—elements critical for devices used daily by people with health or mobility needs.

Customer Experience & Vision
Pride emphasizes a customer‑centred experience. Its “Find a Stockist” function helps users locate authorised dealers nearby, making service, repairs, and demonstrations more accessible. Their vision is ambitious—they see themselves as the long‑term “Olympic gold medallist” in mobility, not just a vendor but a trusted life partner to users.

Challenges undoubtedly exist—customer feedback sometimes mentions maintenance or response delays—but overall, Pride’s continuous innovation, wide reach, and genuine mission to improve lives have made it a respected name in mobility solutions across Australia and beyond.